Nathan Diesel - Brand and Identity Design

BoonTo

BoonTo was an experimental digital product, an app designed to improve social determinants of health for teenagers. The brand design went through 2 iterations from cheerful and colorful to moody and edgy, closely modeled on the skater shoe brand Vans.

The brand guide includes more than just the colors and logo. It also covers details about the company’s mission, who their audience is, and the voice to use in communications. View the brand and identity style guide for version 1 and version 2.

BoonTo brand and identity style guide, version 1.

BoonTo brand and identity style guide, version 2.

Centurion

Centurion wanted an update to their current logo and a style guide to match. Corresponding to their tag line, “Guarding the Art of Medicine,” the client requested the look of a medieval knight’s armored shield, used to guard a king’s art collection. View the style guide.

Centurion identity style guide.

Centurion exhibition booth design.

Studio One 11

Studio One 11 was a gay bar and drag venue in Palm Springs, California. The client purchased the bar from a previous owner and wanted to update the old logo from an 80s nightlife feel to a retro midcentury modern cocktail lounge. View the style guide.

Studio One 11 identity style guide.